Patience and deep pockets will be required because the immediate WTC are is still knee deep in construction which is unappealing to luxury shoppers who frankly don need to go down there to get anything the mall has to offer. And the neighborhood tourists did not seem to be the sort of folks who would keep such a high end collection of stores humming. We did not see a single store at Brookfield Place, open or upcoming, that wasn already represented elsewhere in Manhattan at least once, and in most cases, several times over.
Out of the box thinking is also being done in places such as Olson. The 180 person shop specializing in digital, for example, used a team of eight “social anthropologists” from places such as the London School of Economics to help Nike Bauer Hockey shake its perception as an older brand in a space dominated by youth. Olson mined hockey culture for insights into players’ language and aspirations noting that youth hockey players are more influenced by older youth players than by the professional endorsers Nike typically employed.
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You might have heard that this occurred after an accountant working for PricewaterhouseCoopers (the company in charge of tabulating the votes) accidentally passed Beatty and Dunaway an envelope announcing Emma Stone as Best Actress for La La Land, and they went along with it and read out the movie name. That isn’t the full story, though the truth is even more embarrassing. Cracked has previously talked about the insanely elaborate security measures PwC uses to keep the Oscar winners secret, but those methods didn’t account for one thing: freaking Twitter, man..
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