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As a sales professional, it’s easy to think about selling your customer something. But the next generation’s leading salespeople instead look at sales from the customer’s point of view. It’s not about selling. Prices in Alberta were $1.31, just beneath its 2008 record, and $1.46 in British Columbia.But studies have shown that the very notion of price gouging isn supported by hard numbers.something that persisted for a while, and we consider it a bit of a myth, said Jason Parent, vice president of consulting at Kent Group Ltd.Kent published a report in 2014 that assessed gas prices in nine major Canadian markets over eight years, tracking whether prices indeed spiked ahead of long weekend and holidays. They found that prices instead remained flat during those periods, and even fell during holidays in some regions.Parent attributes accusations of price gouging to generally higher gas prices in the summer, as well as a bad case of confirmation bias: drivers notice when prices go up, but pay no mind when they fall.are a lot of holidays that come in spring and summer, when prices tend to be on the rise anyways, Parent said.Even so, retailers no doubt raise gas prices over generally high demand periods, McTeague said. Consumers see frequent price spikes due mainly to so called wars, in which retailers initially drive down their prices in a bid to attract more customers to suddenly raise them in order to recoup costs.Costs for wholesale supplies are mainly the same across the board, so any fluctuations are typically due to retailers aiming to stay within their roughly 10 per cent operating margins.the last 12 cents that the only thing that goes up and down like an elevator, McTeague said.A spokesperson for the Canadian Fuels Association declined to comment specifically on pump prices, noting that most retail sites are independently owned.It said gas prices fluctuate based on a number of factors, including crude oil prices, taxes, wholesale prices and retailer markups.

Jockey International announced today that former Gator and current Denver Broncos quarterback Tim Tebow has signed on as the underwear company’s newest spokesman. Tebow, shown here in a Jockey Classic T shirt, will promote several of Jockey’s lines, including the “Staycool” collection that is scheduled to be released in the spring. He’ll also be in the company’s catalog, TV, print and online ads.

What is Consumer Branding? A consumer branding strategy works to create recognition and positive reputation for a specific product. Distinctive packaging and emphasizing a particular product’s selling points are common practices in consumer branding. Consumer branding aims to convince your prospective customers of the value, quality or exclusive nature of your product or service.

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